London North Eastern Railway has been a long term, direct client. Their team always has lovely briefs and this one was a corker.

LNER wanted to showcase the emotion and reasons why people travel on their trains for leisure. It’s about connecting people to the things and the people they love. These were just three of the posters that I worked on that focused on destinations, using insight and humour to inspire more travel.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

With a witty tone of voice, Berghaus is a great brand to write for. From pages that explain its history and ethical values to creating regular product descriptions bringing fun and empathy to outdoor lovers, it’s all inspiring stuff.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Sue Ryder needed to raise awareness of how its team provides long-term support to people who’ve sustained a brain injury.

The charity wanted to make people aware of how their carers maintain the lifestyle someone had enjoyed previously.

By offering one-to-one care they encourage socialising, hobbies and days out to help the patients keep doing as many of the things they love, as they can. 

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

I was over the moon when asked to write the brochures for Superbreak through ICM agency.

Superbreak had its own lovely tone of voice which I had to follow, and who doesn’t like writing about holidays?

It was easy to re-create the atmosphere of bustling cities, tranquil beaches and vibrant bazaars through insightful headlines and a tight word count. Plus the photography used was amazing.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

With the vibrant and unique Joe Browns online fashion retailer as a direct client for many years it was great fun to write free spirited, upbeat copy for such a quirky refreshing brand. 

Copy appeared in brochures and doubled up as web descriptor copy too. 

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

I love writing for Damart. Well how can you not love writing for fashion? After a spell covering a maternity leave writing Direct Mail packs, I moved departments and freelanced for the digital team.

It’s responsive, it’s instant and it’s great fun. The weather plays a huge part in changing posts last minute and so do topical issues. It keeps me on my toes and the team is fab to work with.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

It was a tough brief to make a cracker sound appealing. With the weight loss market the main target audience, the simplicity of this idea was a lovely thing, that said it all.

Yes, I’m a copywriter, but we can think visually too and this with its minimal copy won an award.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Anada was a lovely brand to work on from its conception to copywriting the website.

I was involved in the project from the very first workshops, to define the brand and its values, create a name and develop the evocative tone of voice.

It was brilliant to be part of such a dynamic team, put together by the Marketing Partners.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Beyond Escapes was a dream brief I worked on in collaboration with Shift Design, in Harrogate.

A luxury break brand, Beyond Escapes was keen to express its unique qualities. It was initially a branding project where I created the endline, the tone of voice and helped develop the brand guidelines.

Creating copy that was emotive was really important. They wanted to be implicit and generate a relaxing, heavenly feeling rather than being descriptive. Tricky, but a great brief.

What we developed was then used across all other collateral I wrote for the team, from the brochure and the website to blogs, staff handbooks and even menus. An amazing project that’s still ongoing.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

As a long standing client, I have a great relationship with the Damart teams. I was asked to write the SS22 Look Book and loved it.

Fashion with its fabrics, shapes, colours and textures allows me to be really descriptive. With a total rebrand and a new tone of voice to inject fun, capturing a new, conversational feel it’s been an exciting time to work with Damart.

Crafting copy that’s full of life alongside photography that always looks good, makes fashion one of my favourite sectors.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

As a freelancer at True North, I worked on a project with client Sport England and the Bury Council aiming to get women exercising more. 

Whatever their barrier, be it lack of time, lack of confidence or inconvenience, we tackled it using a great tone of voice. It was deliberately inclusive and talked a lot about ‘us’, ‘we’, ’let's do it together’, etc....

There was a website, a forum and Brand Champions who went into  the workplace armed with brochures to encourage ladies to make their pledge. And it was very successful.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Roomzzz is a lovely, funky brand with fun visuals and an edgy tone of voice. This was an onscreen web ad to encourage visitors to book a room direct. I was asked to create the concept, write the web copy and email copy as part of the campaign. This was created working direct with the Park Lane Group.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

This was a concept created whilst working at CheethamBell JWT. Its aim was to persuade women to buy flowers for themselves rather than waiting for someone to surprise them. The barrier to buying was that women thought arranging flowers was too difficult. We demonstrated how easy it could be using three simple steps. And it worked.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

The Velocity Boy concept was created for Poulter Partners' own new business, which claimed it would take a product from concept to market quicker than anyone else. 

The idea that ‘we develop your product faster' was visualised in a striking, memorable image which also picked up a few awards. 

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

When glass was losing market share to plastic which is faster and cheaper to produce, we were given the brief to raise awareness and sales. Glass is pure and doesn’t taint the product within. Perfect when taste is critical or health is key. This is the award winning campaign we produced.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

I was invited to cover a maternity leave at Damart for a year, writing everything direct mail. It was a real eyeopener. I loved how response was measured and past DM packs had been proven to work.

These proven packs were then tested with slight variations both in messaging and design. It was so interesting and different to see actual results from the work we do.

This is just one of the many packs sent out during Covid.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Jet2 Holidays is a client of the Home agency which I worked on while freelancing there. When it launched cycling holidays it was time to have a bit of fun. This image was just crying out to be the one used to promote the new specialist breaks to warmer climes.

The Christmas Market weekends away were part of the Discovery range. These were handpicked destinations encouraging more adventurous travel designed to extend the holiday period. A lovely brief which created in great visuals.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Beyond Escapes asked me to craft a tone of voice for this new brand. They were specific in that it had to imply how relaxed, calm and rejuvenated the retreat made you feel. Rather than actually tell you how it would make you feel.

It was really tricky to achieve but an absolute pleasure to work on. It’s so rare that a client appreciates longer copy to express emotions and capture feelings to inspire.

Here’s just some of the pages from the Brand Guidelines we created.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Writing for technical products, like ivie Bud is one of the greatest challenges. Trying to make something that’s extremely advanced and potentially complicated sound easy to use is tricky.

Engineers know their stuff but don’t always explain it in an easily digestible, ‘human’ way for the consumer.

For this project I developed the tone of voice, presented names, wrote packaging copy, web copy and user guides. The ivie Bud team was a lovely client and I think we achieved the goal of simplicity and ease.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Mira Showers had such an innovative tone of voice, which reflects their whole ethos. Being so brave and challenging made it an absolute a pleasure to write a brochure with such clarity and stand out. I created this with the design team at the Home Agency.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

When a group of companies came together to create iQE their aim was to give the world an elite source of renewable energy specialists. The name, iQE means intelligent energy and creating their brand book from concept to print was a lovely project.

As renewable energy comes from nature it seemed the ideal way to use the laws of physics, teamed with the versatility of nature to demonstrate the properties of such a great collaboration. 

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

WATMOS Housing Association’s Annual Report is a great example of corporate copy. Working closely with Bang Design we create a concept together. This is followed by information gathering gleaned through interviewing WATMOS’s team of eleven directors. I then bring the facts together and write easy to read, engaging copy.

If you’d like to work with me on your annual report, please email me at andrea@andreathompsoncopy.co.uk

MYA was a great client and after writing the website a few years ago I was asked to write regular blogs for MYA and its sister company Fitzroy Surgery.

The blogs were a great mix of glamour and fun for MYA, and for Fitzroy Surgery, with an older audience, we focused on factual, informative pieces that raised awareness and demystified cosmetic surgery.

If you’d like to work with me on your blogs or website copy, please email me at andrea@andreathompsoncopy.co.uk

Loaded with a variety of brands and their own unique tone of voice made writing this fashion focused brochure great fun. 

It was essentially a sales guide to help sell specs to opticians who'd then promote them to their clients. The range of the target audience and the diversity of products created a vibrant, highend piece of communication that could have been the opposite.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

This work was for a pitch to promote Leeds as a rich, vibrant tourism hub. Being a compact, culture filled city was the USP and the concept was to make the headlines compact too. By picking out key words within words it described the city’s unique character.

It worked in posters, press and online to create an intelligent and arresting campaign.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

When Voi Jeans launched a new sister brand called Bucks & Co, creating the lookbook was a lovely project.

They wanted a contemporary feel that set up the male focused brand and told the story behind the design.

Creating the tone of voice, meeting the client to discover the facts and the thinking behind this heritage inspired gritty, urban brand all added to the layers. It was part of a few projects I did while working with Bert Agency, Manchester.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

These pens have a great USP. They last for a loooooong time. Longer than competitors. Which gives us a great opportunity to dramatise this fact with humour.

They weren’t throw away pens. It gave the user time to fall in love with their pen. You always have a favourite pen right?

It was a chance to build the theoretical ‘relationship’ which inevitably ends in devastation when it ‘runs out’ on you. A great product, a great brief and a great reason to buy.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk

Al-Ko is all about cleaning the air through industrial ventilation systems. They work on a huge scale for hospitals, restaurants and pharmaceutical environments.

They deliver super clean air where it’s critical. I was asked to write some headlines to showcase the clinical cleanliness to enhance credibility and brand awareness.

It was a fun brief for what could have been a very dry subject.

If you’d like to work with me, please email me at andrea@andreathompsoncopy.co.uk